We can and should hold Activision Blizzard accountable. Today, Activision Blizzard employees past and present are trying to hold the company accountable, many of which sharing their stories and risking their careers in the process. Activision Blizzard is a crowning example, one already established by League developer Riot Games, which has faced its own slew of workplace sexual harassment and abuse allegations. Just because a game has great female characters does not necessarily mean its workplace treats women fairly. The initial California lawsuit states that Activision Blizzard fosters a “pervasive frat boy workplace culture.” In one of many examples, male employees would regularly “drink copious amounts of alcohol” and “crawl their way through various cubicles in the office,” targeting women as they worked. One lawsuit was filed as recently as March 2022. This culminated in a widely reported lawsuit filed by California against the developer in July 2021, along with a slew of follow-up suits over labor practices and sexual harassment at the company. Activision Blizzard, the company behind the Overwatch franchise, has been embattled in incredibly egregious allegations of workplace sexual harassment and retaliation. However, it’s hard to get too excited over Overwatch 2. Overwatch 2, which premiered its PvP beta in late April, promises to build off this roster, with the game’s first Black female hero officially entering the battlefield: former Overwatch captain Sojourn. And like both League and Dota, its playable characters stole the show with their fantastic character designs and lovable, distinct personalities.Įarly on, Overwatch received plenty of love for one of its most memorable features: Its robust cast of female characters. Easy to learn but difficult to master, Overwatch took off overnight. Here was a shooter that combined class-based multiplayer gameplay with the kind of unique, specialty heroes seen in online battle arenas like Dota 2 and League of Legends. The cards ended up being a great success, with people inquiring to have one of each application to complete their “collection”.Hero shooters are a dime a dozen these days, but when Blizzard launched Overwatch back in 2016, it was revolutionary for its time. This new visual treatment became an extension of their branding and caught the eye of many who attended the AUVSI tradeshow. Then, a watercolor, illustrative effect was applied to the image for added visual interest. Imagery for the cards were all composited by Locus designers by pulling aircraft imagery, product renders and application-specific backgrounds into one unified visual that would tell the entire application story. This would show potential new clients how Overwatch Imaging solved THEIR problems and why it was the best the solution. To support the sales team, webinar presentation slides were created, and social media posts were prepared.Īfter the launch of the TK-Series launch, Locus then pivoted from creating product-lead marketing collateral, to application-lead materials. Next, an explainer video was created using CG motion graphics to clarify how the product works and the problem it solves. So Locus began by creating a product teaser video, that leaned into moody, 3D animation to stir up excitement. They had a product launch on the horizon and knew they needed something to clearly articulate the product’s features and benefits. Prior to this project, Locus helped Overwatch with some foundational brand work that they were pleased with, so they returned looking for help in telling their story. All successful missions however, Overwatch still struggled with explaining their product or value (in a clear and concise way) during their sales efforts.
Utilities used it to maintain infrastructure right-of-way, and SAR agencies used it to find those that were lost or threatening security. Disaster relief organizations used Overwatch to deal with the devastation left by floods and hurricanes. utilized Overwatch Imaging’s products to help them combat flame-ingulfed territories. In 2021, 100% of the wildland fires in the U.S. Their infrared aerial mapping with onboard AI, has quickly become superior in the industry, exceeding benchmarks in precision, speed and intelligence. Overwatch Imaging, one of America’s Fastest Growing Companies, is making giant strides in the aerospace industry.
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